Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.
Better Customer Service
Get a 360-degree view of the customer for a more personalized and proactive experience.
Improve Lead Management
Capture, organize, and nurture leads from online, on the phone and in the showroom.
Maximize Revenue Opportunities
Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.
How a Dealership CRM Helps Your Business
Retain Customers
Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.
Streamline Operations
Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.
Seamless Integration
Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.
Data Driven Decision Making
Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.
Customer Data
Don't lose a single bit of communication between you and your customers. Our CRM helps eliminate incorrect or duplicate customer data for better records.
A Scalable Solution
You need a CRM solution that can grow with you. The ability to customize your software as your needs change is crucial to keeping up in today’s competitive auto retail market.
Improve Customer Connections
Contact Us and Let’s Explore Your Dealership’s Specific Needs
Recent Insights
Closing the Dealership Gender Gap
While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4
Min Read•Sep 10•CDK Global
Ease of Purchase Score Hits Record High in August
CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2
Min Read•Sep 4•David Thomas
The Test Drive’s Enduring Value for Dealers
If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4
Min Read•Aug 28•CDK Global
Gen Z Workers at Dealerships Want a 401K and Feedback
In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3
Min Read•Aug 26•David Thomas
Car Buyers Will Hit the Top of Their Budget
There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3
Min Read•Aug 22•CDK Global
Car Sales: Shoppers Still Want a Needs Assessment
In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2
Min Read•Aug 20•CDK Global
Three Misconceptions About Dealership Service Departments
Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5
Min Read•Aug 14•Don Zogg
Enthusiasm for Selling EVs Closely Tied to Geography
A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5
Min Read•Jul 29•CDK Global
The 2024 CDK Automotive Retail Industry Trend Report
From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1
Min Read•Jul 22•CDK Global
Does Your Staff Know Their Stuff When It Comes to Selling EVs?
Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...
3
Min Read•Jul 17•CDK Global