CRM | CDK Global (2024)

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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CRM | CDK Global (1)

Better Customer Service

Get a 360-degree view of the customer for a more personalized and proactive experience.

Improve Lead Management

Capture, organize, and nurture leads from online, on the phone and in the showroom.

Maximize Revenue Opportunities

Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.

How a Dealership CRM Helps Your Business

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.

Streamline Operations

Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

Data Driven Decision Making

Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.

Customer Data

Don't lose a single bit of communication between you and your customers. Our CRM helps eliminate incorrect or duplicate customer data for better records.

A Scalable Solution

You need a CRM solution that can grow with you. The ability to customize your software as your needs change is crucial to keeping up in today’s competitive auto retail market.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

CRM | CDK Global (2)

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...

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Min ReadSep 10CDK Global

CRM | CDK Global (3)

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...

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CRM | CDK Global (4)

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...

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Min ReadAug 28CDK Global

CRM | CDK Global (5)

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...

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Min ReadAug 26David Thomas

CRM | CDK Global (6)

Car Buyers Will Hit the Top of Their Budget

There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...

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Min ReadAug 22CDK Global

CRM | CDK Global (7)

Car Sales: Shoppers Still Want a Needs Assessment

In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...

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Min ReadAug 20CDK Global

CRM | CDK Global (8)

Three Misconceptions About Dealership Service Departments

Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...

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Min ReadAug 14Don Zogg

CRM | CDK Global (9)

Enthusiasm for Selling EVs Closely Tied to Geography

A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...

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Min ReadJul 29CDK Global

CRM | CDK Global (10)

The 2024 CDK Automotive Retail Industry Trend Report

From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...

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Min ReadJul 22CDK Global

CRM | CDK Global (11)

Does Your Staff Know Their Stuff When It Comes to Selling EVs?

Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...

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Min ReadJul 17CDK Global

CRM | CDK Global (2024)

FAQs

What is CRM Global? ›

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects.

Why is CDK Global calling me? ›

CDK Global has cautioned customers about unscrupulous actors calling them and posing as CDK agents or affiliates to gain unauthorized systems access. The warning follows ongoing cyberattacks that have hit CDK, forcing the company to shut down its customer support channels and take most of its systems offline.

What is going on with CDK Global? ›

The CDK Global cyberattack has been attributed to the BlackSuit ransomware gang. BlackSuit is a relatively new ransomware group that first emerged in April 2023. The group has links to the older more established Royal ransomware gang. There is some evidence that BlackSuit is also related to the Conti ransomware group.

Who is CDK owned by? ›

On April 7, 2022, CDK Global agreed to be acquired by Brookfield Business Partners and institutional partners for a total enterprise value of $8.3 billion.

Is CRM a collection agency? ›

As a receivables partner, CRM serves as a strategic outsourcing collection services company for businesses that need to reduce their risk and increase their revenue.

What does CRM company do? ›

CRM stands for “Customer Relationship Management” and is a software system that helps business owners easily track all communications and nurture relationships with their leads and clients.

Did CDK pay hackers? ›

CDK Global, a software service provider serving car dealerships across the US, appears to have paid the hackers a $25 million ransom. Learn more about the development and the implications for businesses agreeing to ransomware payouts.

Has CDK been hacked? ›

The ransomware attack that hit CDK in mid-June disrupted thousands of auto dealerships that use the company's software to manage everything from scheduling to sales and orders.

Did CDK pay ransom yet? ›

According to sources who spoke with CNN, CDK paid a ransom of $25 million to end the attack.

Which dealerships use CDK Global? ›

Five of the six largest franchised dealership groups—Asbury, AutoNation, Group 1, Lithia, and Sonic—rely on CDK as their primary dealership management system (DMS).

Is CDK Global a good company? ›

CDK Global reviews FAQs

CDK Global has an overall rating of 3.1 out of 5, based on over 3,444 reviews left anonymously by employees. 46% of employees would recommend working at CDK Global to a friend and 35% have a positive outlook for the business. This rating has improved by 4% over the last 12 months.

What do CDK Global do? ›

CDK Global provides integrated technology solutions to over 30,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world.

What does CDK do? ›

What Are Cyclin-Dependent Kinases? Of the many proteins involved in cell cycle control, cyclin-dependent kinases (CDKs) are among the most important. CDKs are a family of multifunctional enzymes that can modify various protein substrates involved in cell cycle progression.

Does Toyota use CDK Global? ›

CDK Global has partnered with the Jim Ellis Automotive Group for nearly a decade. Recently, Jim Ellis added Toyota of McDonough to their family of dealerships and converted from another vendor to CDK Service. After switching to CDK Service, customer pay hours per RO increased by 26%.

Where is CDK headquartered? ›

CDK Global Inc: Overview

The company conducts its operations, sales and services through subsidiaries in North America. CDK is headquartered in Hoffman Estates, Illinois, the US.

What CRM means? ›

CRM stands for Customer Relationship Management. Businesses use CRM software as a repository to unite and streamline sales, marketing, and customer support activities.

What does a CRM agency do? ›

A CRM Agency, or Customer Relationship Management Agency, helps businesses build and manage relationships with key clients. This can be done through several means such as email marketing, public relations, events, and media.

Is CRM a call center? ›

Call center customer relationship management (CRM) refers to a software tool that call center agents use to enhance the customer experience and increase efficiency. Call center CRM systems store records about customers, such as account information and contact history.

What is an example of a CRM? ›

Examples of CRMs

Insightly – A modern, affordable CRM that teams love. Salesforce – an early entrant into the CRM space that is focused on (and priced for) the enterprise space. HubSpot – A robust marketing automation platform that added a CRM on.

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